\ RUNWAY MAGAZINE ®: September 2011

September 20, 2011

RUNWAY MAGAZINE. Vogue Fashion Night Out on Avenue Montaigne 2011

8 September 2011. Paris. There is only one place to be – avenue Montaigne, the heart of fashion. The most famous fashion street world over. Glamour, chic, fame – this is an art to walk on this avenue tonight. The great world of fashion unfolds all specter of colors and styles. Thousands of people came to celebrate Vogue Night Out, taste champagne of big houses and buy extraordinary pieces from the hands of creators. How about trying dress under professional look of Jean Paul Gaultier himself, and to see how he is getting you a jacket to ensemble your dress, and ask you to try the shoes? You can't resist, you can't refuse such offer.

Everything is possible for every Cinderella until midnight. Although your new extra luxurious outfit won't turn into tatters later on. Because we are not living in fairy tale – this is reality. You can drive Vogue fancy cars exhibited on streets, looking like pumpkins, but they were fashioned that way to amuse modern Cinderellas, to make them feel the art of speed on highway. Not a golden flourish carriage but ultra speed “pumpkin” can bring you from one place to another faster then wave of magic wand.

Envy to try this modern amusement after greeting Olivier Rousteing - new designer of Balmain, three top models Anja Rubik, Isabeli Fontana and Natasha Poly gave last sparkle look to the photographers and left. Top models with new editor-in-chief of French Vogue magazine Emmanuelle Alt, followed by photographers and exited crowed, were visiting couple of big shops on avenue Montaigne, giving away couple of kisses here and there, making up this evening for everyone who was there.

After visiting the greatest ones, under irresistible influence of my dearest friend editor-in-chief of Moon One TV, noble and brilliant Franck Clere, me and my fashion crew did detour to couple of ultra modern shops, giving our admiration to the new raising stars of High fashion. Never in the world I would miss a chance to be kissed by the one and only, the fairy Prince Charming of magic elegant classic couture Marcel Marongiu, designer of Guy Laroche, and to be turned into Princess by his magic touch. His artistic creativity has no limits or boundaries. There are still in my mind his pieces from Spring Summer 2011 collection: floating feminine looks in muted romantic colors, black and white contemporary ensembles; and the amazing off-the-shoulder red dresses from Fall Winter 2011-2012 collection. I can't wait to see his new creations to be rapt to the heaven of refined sophisticated subtile world.

Meeting on street Yassen Samouilov, designer of new Haute Couture house “On aura tout vu” (We've seen everything), with his team was one of high lights of my evening. Yassen is always amused with the play of fabrics, objects, light, colors, so the true and false are always intermingling in the collection. Live pigeons, eggs, feathers and aviation accessories took over the runway of his last Spring Summer Haute Couture collection. In his imagination there are never enough sparkle, never enough feathers and never enough mix of classic elegant European forms and Afro-Asian motives. He showed me his new play this time – the jewelry collection, “insected” into Venetian style. Strong and romantic way to make the style and finish the look. What can I do for him more then to bright his sparks in front of France 2 TV, and give away all his creative brilliance?

“These boots are made for walking”, and not only for watching - that is the only hope every woman has when she gets herself an exquisite pair of high heels. That night on avenue Montaigne was the perfect place to see how hard could it be: six hours of walking and after-midnight dancing with the most courageous team of boutique Atmosphere. Anyway it was solid “proof of the pudding”.

There is always a star dust in the last moments of passing away evening. The moments what we appreciate the most are the moments when we open in front of each other and capable to be like kids with bold honesty, dancing, laughing, turning this world upside down, and feel happy about it. These moments what I have with my team I treasure the most. My team are my wonderful photographers, designers, cameramen, journalists, and anyone else who shares with us this spirit of always newborn creativity.

Fashion world is not a superficial luxurious environment – it is the world of always reborn creative energy from it's own dust like Phoenix. This night is out. All lights are down and we are already ready for new adventure tomorrow on all streets of Paris. Fashion is everywhere under the sun, and gives it sparks at night to everyone who is capable to feel it.

Eleonora de Gray

Photographer Pierre-Yves Le Strat