\ RUNWAY MAGAZINE ®: July 2020

July 22, 2020

Valentino Haute Couture Digital Fall 2020

Valentino Haute Couture Digital Fall 2020. Digital show “Of Grace and Light”, the narrative, reinterpreted collection through a digital live performance, direct from Cinecittà Studios in Rome. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
The Live Performance will bring together the human and the digital touch creating a dialogue where neither of them will take the lead. No digital effects can substitute the humanitas. The result will be the expression of the inner values of Couture: creativity, imagination and emotion. Pierpaolo Piccioli dialogue with Nick Knight, founder of SHOWstudio, who supposedly proposes innovative and ground-breaking projects to the big fashion houses.

Although there’s something more to it than meet the eye…. Let’s refresh our fashion memory. Have we seen this somewhere before?.. Perhaps in French film “Peau d’âne” by Jacques Demy. No, it’s not that. Ah, yes, we’ve seen this presentation by Haute couture designer in France (also, as this collection presented as Haute Couture collection of Valentino) Franck Sorbier for Fall Winter 2012-2013 season. Frank Sorbier used 3D projection mapping technology to present his collection: a woman dressed in a large white dress acted as a projection screen for ephemeral patterns. The process was relayed on stage by an Ultrabook which controlled the animation on the dress.

FYI, 3D video mapping is a multimedia technology that makes it possible to project light or videos on volumes, to recreate large images on structures in relief such as buildings. It also makes it possible to recreate universes at 360 °. This technique makes possible to create optical illusions and to disturb the viewer’s perception or even to bring movement into the static dress.

So why would renown Nick Knight, SHOWstudio, La Mode en Images, Liberte Productions, proposed to Pierpaolo Piccioli, great creative director of Valentino, the presentation concept which was already used 8 years ago by another Haute Couture designer Franck Sorbier? Does this Nick Knight needs to pick up the ideas from others to be recognized as “the leading force behind this new medium, offering a unique platform to nurture and encourage fashion” (SHOWstudio About)?.. Checking briefly works of Nick Knight, SHOWstudio, picks from Jean-Paul Goude has been noted…. This is NOT poetic or innovative….

But let’s see the presentation first….. Indeed very beautiful…. Genius of Pierpaolo Piccioli has no boundaries.



Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE

Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE

Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE
Valentino Haute Couture Digital Fall 2020 by RUNWAY MAGAZINE

July 17, 2020

Milano Digital Fashion Week 2020

Milano Digital Fashion Week 2020. Fascinating digital experience reports by RUNWAY MAGAZINE ®. 
After the fist day of discovery and absolutely fascinating digital experience offered by Camera Nazionale della Moda Italiana (CameraModa) – Fashion Federation in Italy, to the press, 2d,3d and 4th days of Milan Digital Fashion Week proposed numerous great fashion presentations of big fashion houses, emerging brands and young talented designers. In addition there were great subjects were covered about sustainability, ecology and how to live and have safe environment. 
Read more about

Milan Digital Fashion Week 2020 Day 2

Milan Digital Fashion Week 2020 Day 2
Milan Digital Fashion Week 2020 Day 2

Milan Digital Fashion Week 2020 Day 3
Milan Digital Fashion Week 2020 Day 3

July 14, 2020

Milan Digital Fashion Week 2020 Day 1

Milan Digital Fashion Week 2020 Day 1. Fascinating digital experience reports by RUNWAY MAGAZINE ®. When you say “digital” you imagine moving pictures, moving videos. Add here the word “Happening” in the sense of Andy Warhol. Digital platform created by Camera Nazionale della Moda Italiana – Fashion Federation in Italy – that’s what it is.

This is not an online magazine with articles and youtube videos. This is where happening is happening now with no replays. Each and every media who got invited to cover this fashion week has access to this “happening” digital experience.

Milano Digital Fashion Week commences today with a calendar of Spring-Summer 2021 Mens and mens and womens pre-collection fashion shows. Through this landmark digital platform,
42 brands and 21 new Italian and international names will showcase their latest styles, while seven thematic rooms will showcase inspiring editorial content selected by nine curators.

Milano Digital Fashion Week 2020 by RUNWAY MAGAZINE
Milano Digital Fashion Week 2020 by RUNWAY MAGAZINE

Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana:

“For the first time in its history, CNMI is experimenting with a highly-innovative formula, through a live, digital platform that represents a new form of storytelling for the Italian fashion industry.

Milan Digital Fashion Week is a dynamic response to the complexity of today. It’s an ultra-inspiring tool, designed to support, rather than replace, the physical fashion calendar, which will resume in September. A landmark antidote to an age marked by social distancing and travel restrictions imposed by the global health crisis. One that aims to provide a dynamic solution to the complexity of the present, a functional and creative tool amid these times and to support to the brands, when normalcy returns, in their physical fashion shows, which remains a crucial tool in conveying Made in Italy’s prowess and creative impact.

With the February launch of China We Are With You, a ground-breaking digital experience, CNMI rapidly created a digital bridge with the Chinese public, affording them the opportunity to experience the Milan catwalk shows, despite travel restrictions brought on by the unexpected evolution of the Covid-19 pandemic. Emboldened by this experience, we are presenting an ever-more revolutionary project that will open Milan Fashion Week up to a broader audience of non-professionals: a demographic composed of younger generations that consume fashion via images and to whom CNMI has assumed the role as Fashion Translator with the aim of conveying the creativity and culture that emanates from the Italian fashion world”.

This was a surprise!!!!!! So RUNWAY MAGAZINE will follow this digital experience, and publish additional information and reports of this day, and more fascinating moments.

The most remarkable shows of the day:

Prada Spring Summer 2021 Milan Digital Fashion Week

Prada Sopring Summer 2021 Milan Digital Fashion Week by RUNWAY MAGAZINE
Prada Sopring Summer 2021 Milan Digital Fashion Week by RUNWAY MAGAZINE

Alberta Ferretti Spring Summer 2021 (Resort 2021) Milan Digital Fashion Week

Alberta Ferretti Spring Summer 2021 Resort Milan Digital Fashion Week by RUNWAY MAGAZINE
Alberta Ferretti Spring Summer 2021 Resort Milan Digital Fashion Week by RUNWAY MAGAZINE

Vivetta Resort 2021 Cruise Milan Digital Fashion Week

Vivetta Resort 2021 Milan Digital Fashion Week by RUNWAY MAGAZINE
Vivetta Resort 2021 Milan Digital Fashion Week by RUNWAY MAGAZINE

Moschino Spring Summer 2021 (Resort 2021) Milan Digital Fashion Week

Moschino Spring Summer 2021 Men Milan Digital Fashion Week by RUNWAY MAGAZINE
Moschino Spring Summer 2021 Men Milan Digital Fashion Week by RUNWAY MAGAZINE

Philipp Plein Spring Summer 2021 Milan Digital Fashion Week

Philipp Plein Spring Summer 2021 Milan Digital Fashion Week by RUNWAY MAGAZINE
Philipp Plein Spring Summer 2021 Milan Digital Fashion Week by RUNWAY MAGAZINE


Haute Couture Digital Fall-Winter 2020-2021 Fashion Week

Best of Haute Couture Fall-Winter 2020-2021 Digital Fashion Week - Paris Fashion Report by RUNWAY MAGAZINE.
Haute Couture Fall-Winter 2020-2021 Digital – Day 1. It was quiet a challenge today for the fashion houses, Federation and for the spectators to follow. But of course we all witnessed several amazing and very creative surprises.
READ MORE about it day by day on www.RUNWAYMAGAZINES.com
HAUTE COUTURE FALL-WINTER 2020-2021 DAY 1
HAUTE COUTURE FALL-WINTER 2020-2021 DAY 2
HAUTE COUTURE FALL-WINTER 2020-2021 DAY 3

Best looks:

Aganovich Haute Couture Fall-Winter 2019-2020 for Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Aganovich Haute Couture Fall-Winter 2019-2020 for Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Alexandre Vauthier Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Alexandre Vauthier Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Antonio Grimaldi Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Antonio Grimaldi Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Chanel Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Chanel Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Christian Dior Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Christian Dior Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Elie Saab Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Elie Saab Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
FENDI ANIMA MUNDI - Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
FENDI ANIMA MUNDI - Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Guo Pei Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Guo Pei Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Maison Marguela Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Maison Marguela Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Maurizio Galante Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Maurizio Galante Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Avatar - Ralph & Russo Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Avatar - Ralph & Russo Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Ronald van der Kemp Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Ronald van der Kemp Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Schiaparelli Haute Couture Fall-Winter 2020-2021 Paris by RUNWAY MAGAZINE
Schiaparelli Haute Couture Fall-Winter 2020-2021 Paris by RUNWAY MAGAZINE
Stephane Rolland Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Stephane Rolland Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Ulyana Sergeenko Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Ulyana Sergeenko Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Valentino Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Valentino Haute Couture Fall-Winter 2020-2021 by RUNWAY MAGAZINE

July 6, 2020

75 years of Balmain – “Balmain Sans Souci” on Seine

To celebrate its 75th anniversary, the Maison Balmain and its “creative” director Olivier Rousteing decided to do some sort of presentation on a barge on the Seine with fashion show, singer and dancers, to which everyone was virtually invited to watch live exclusively on Tik Tok. Press-releases with pompous announcements were massively distributed to the press about THE MOST WANTED Parisian event just before Haute Couture fashion week.

And many media actually published this announce about an “exceptional” event in Paris, which will be watched by thousands people, as it was created by “a great young designer, who’s reinvented fashion” (press-release).

75 years of Balmain fashion house – Balmain Sans Souci sur Seine
75 years of Balmain fashion house – Balmain Sans Souci sur Seine

Well…. Let’s do the “check list”, shall we?! This pompous event celebrating 75 years of Balmain fashion house was suppose to go alive, “for the first time in the history” on a barge on the Seine, watched by thousands of people in Paris and online…. And…. let’s try to see how it’ll go…. still trying…. couple of hours later still trying…. and this LIVE event didn’t go! No broadcast or anything were actually held on Tik Tok!


Check!


75 years of Balmain fashion house – Balmain Sans Souci sur Seine – Yseult invited to perform
75 years of Balmain fashion house – Balmain Sans Souci sur Seine – Yseult invited to perform
Olivier Rousteing choose a very famous barge called “Sans Souci” , “No Worries” on English. One would think that it would be a big boat or barge, the way he announced it. Well, we all know and love this barge, as it is the one of the coolest and not expensive places to held some family anniversaries, or small company events. This barge can handle about 50 people. And yes, it is a very small barge. Many Parisians celebrated grandparents anniversaries on this barge, or small companies their events. We did too.


Check! 

Barge “Sans Souci” Paris
Barge “Sans Souci” Paris
This 75 years of Balmain fashion house announced under sign “Black lives matter”. One good thing that at the last moment Olivier Rousteing decided NOT to relate fashion house and social conflict. This time as Balmain was not able officially present the collection during this Haute Couture digital fashion week Olivier Rousteing decided to blow up Paris evening before July 5, 2020 with the “Balmain sur Seine” or better “Balmain Sans Souci”, which would be on English “Carefree Balmain” boat show on Seine. According to distributed press-release and interviews Olivier Rousteing basically doesn’t care about current situation, social distancing and this sort of things related to pandemic. It is indeed carefree.


Check! 

Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE

75 years of Balmain fashion house – Balmain Sans Souci sur Seine
75 years of Balmain fashion house – Balmain Sans Souci sur Seine
“A barge is to cruise down the Seine River on Sunday evening, giving anyone gathered on the banks or pedestrian bridges a view of vintage couture and other fashions, a mini concert by French singer Yseult, and a surprise dance performance”, – announced WWD in another opulent, and apparently very expensive, tribute to Olivier Rousteing, in addition to recently published. “It’s important to reinforce who we are and what we’re known for,” Olivier Rousteing said in his interview to WWD.

So good for the reinforcement. Balmain fashion show was actually a show of 12 models (counted myself) presented couple pieces from Pierre Balmain and Oscar de la Renta, and then mostly Olivier Rousteing. Madame Figaro wrote: “The singer Yseult dressed all in white offers a concert, framed by a dozen models taking turns on mirror squares.” Good thing that Sabrina Pons, who wrote this “journalistic piece”, also counted – yes, indeed 12 models! Although with the concert… that is a big word! It was just couple of songs, and then when models left dozen of dancers took their place with a little performance.


Check!

Cindy Bruna for Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Cindy Bruna for Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE

75 years of Balmain fashion house – Balmain Sans Souci sur Seine
75 years of Balmain fashion house – Balmain Sans Souci sur Seine
Sabrina Pons from Madame Figaro continues “around the Eiffel Tower, Parisians – warmly invited by the artistic director to go to the banks to follow the event…” Well from the looks of it, no one actually knew or cared about the event, no matter for how long Olivier Rousteing was bragging about this event to his “millions and millions” (purchased) followers on his social media networks and press. People who came to the banks of Seine to have some sun a the late Sunday afternoon didn’t have much interest, and no one was using their mobiles to take some photos! Did she really see some crowds who came to see the Balmain boat show celebrating 75th anniversary of the house? Did she see anyone taking pictures?! Maybe of Cindy Bruna - French top model? Anyone?.. Look, she was actually giving her attention and applause.... Maybe on the bridge?.. No one?! How come?!!

Cindy Bruna – 75 years of Balmain – “Balmain Sans Souci” on Seine – Balmain sur Seine 2020
Cindy Bruna – 75 years of Balmain – “Balmain Sans Souci” on Seine – Balmain sur Seine 2020
75 years of Balmain – “Balmain Sans Souci” on Seine
75 years of Balmain – “Balmain Sans Souci” on Seine – Balmain sur Seine 2020

Check! 

“The other and immense majority of spectators (several tens of thousands of people) can be found behind the screens,”- wrote Sabrina Pons from Madame Figaro. Nope!!! No one!!! Nada! No one was behind the screens, no LIVE Tik Tok! Didn’t she knew that?!!!

And I was also wondering how these kind of articles can be actually published in such respected media like WWD or Madame Figaro? Ok, paid articles… so that’s it, hah?! We publish any false and mind-numbingly stupid “journalistic pieces”? I remember the times when Madame Figaro was writing very sharp and quiet unpleasant for the fashion house critics, with disregard that fashion house paid very expensive price for this article. Am I getting old? Or experts and real journalists got fired? Or perhaps it is a time to recheck the staff?.. Although here, this is not my place to say “Check!”

And for the big finale… It was really hard to find some posts and photos about 75 years of Balmain fashion house – “Balmain Sans Souci” on Seine. Couple of bloggers on Instagram posted few photos and videos with 200 followers, and happily shared on Instagram by very emotionally moved by this historical moment Olivier Rousteing. That’s all about it!

See all looks of Balmain Couture Fall 2020 HERE


Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE


75 years of Balmain fashion house – Balmain Sans Souci sur Seine
75 years of Balmain fashion house – Balmain Sans Souci sur Seine

Happy anniversary, Balmain!

Eleonora de Gray, Editor-in-Chief RUNWAY MAGAZINE

July 4, 2020

Dolce Gabbana first Digital Alta Moda 2020 show

Dolce Gabbana Digital or Virtual Alta Moda 2020 catwalk show for Fall-Winter 2020-2021 season. Domenico Dolce and Stefano Gabbana reveal the inspirations behind the Alta Moda creations. A tribute to the “Bella Vita”, every piece recalls the Italian way of life. A journey through beauty and love by RUNWAY MAGAZINE.

Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
“The Women’s Alta Moda collection is dedicated to Italian holidays, with very deconstructed looks. We created pieces with foulards, we created kimonos that seem like swimsuits coverups…” – said Stefano Gabbana.

Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
“We enjoyed creating a selection of foulards inspired by the Italian holidays of the 50s and 60s, when people would buy them from the different cities as a souvenir to remember afterwards, even when you are far away, all the things you tried, ate, dreamed. This way, each creation becomes a travel journal,” – said Domenico Dolce.

Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
New travel foulard story unfolds… Palazzo Dolce&Gabbana, the location of the Alta Gioielleria, Alta Moda and Alta Sartoria exclusive events, narrates the story of Italian beauty and elegance for the Fall-Winter 2020-2021 season.

Selected looks from Dolce Gabbana Alta Moda 2020 Digital – virtual catwalk – Fall-Winter 2020-2021 to kill for. Photos courtesy of Dolce Gabbana

Dolce Gabbana Alta Moda 2020 Digital – virtual catwalk – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – virtual catwalk – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – virtual catwalk – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – virtual catwalk – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – virtual catwalk – Fall-Winter 2020-2021 by RUNWAY MAGAZINE
Dolce Gabbana Alta Moda 2020 Digital – virtual catwalk – Fall-Winter 2020-2021 by RUNWAY MAGAZINE