A Runway Within the Runway
The Seal of Authority
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RUNWAYWeb3: Re-Inventing the Runway is a new chapter in a series of revolutionary immersive experiences exploring the fashion runway show, the most spectacular looks of the great fashion designers and fashion houses. It is not a documentary from the past shown in the big screens, it is the real-live experience allowing us to embrace the imagination and see the present and the future of fashion.
These unforgettable experiences created by RUNWAY magazine brings together the industry's leading voices from the present, uniting them and leading them to the future. With a rich mixture of media and technology, Re-Inventing the Runway immersive experience reveals how new technology can bring so intimately the ultimate statement of a designer's vision to us, transforming the way we interact with the iconic styles of Chanel, Louis Vuitton, Fendi, Dolce & Gabbana, Valentino, Moncler, Jean Paul Gaultier, Prada, and Versace.
This immersive experience is an exploration of fashion, is a visionary approach to blending this vision with interactive, digital experiences. It is a celebration of the imagination and passion that has revolutionized how we experience fashion at first hand.
Re-Inventing the Runway is both visceral and insightful, with 3D designed environment, 3D looks, graphics and sound design, all of which will evoke our world of imagination where iconic runways shift the cultural landscape, and where we are creators of it.
Within this immersive experience we can emerge with the imagination of a designer, experiencing the forms as if they were physically present. This feature not only brings the runway to us but also empowers us, as we are no longer passive observers, we are active figures. Re-Inventing the Runway is our environment to explore, dream, and discover, guided by the seamless interface of a truly revolutionary 3D fashion experience.
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| Screenshot featuring Moncler look created by Pierpaolo Piccioli in 2019 |
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| Screenshot featuring Valentino look created by Pierpaolo Piccioli in 2023 “PP Pink” collection |
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| Screenshot featuring Jean Paul Gaultier look 2023-2024 “Haute Jeanerie – Fashion Fiction” |
This innovative Web3 experience gamifies traditional media’s expert journalistic review. It transforms opinion, analyses, observations, photos and texts into a new form of media expression. This is a unique and interactive way to express opinions. Through this experience, Runway Magazine pioneers new storytelling methods.
Incorporating
elements of gamification, Re-Inventing the Runway experience
educates us about the nuances of fashion design and trends through
interactive participation. It’s a bold redefinition of the media's
role in the fashion industry, turning passive observation into an
engaging journey. This approach allows RUNWAY Magazine to creatively
present and transform visuals into an informative and expressive new
format.
Re-Inventing the Runway is more than just
a digital experience, it is the harbinger of the future of fashion
media. By merging editorial content with virtual interaction, RUNWAY
continues to lead the way in innovative, immersive journalism.
As
we chart new courses in the vast seas of imagination and technology,
this experience stands as a testament to the endless possibilities at
the intersection of fashion, art, and digital landscapes. This
revolutionary approach not only respects but revitalizes the
traditional media format, inviting users worldwide to step into the
future of fashion and beyond.
Re-Inventing the Runway new chapter in a series of revolutionary immersive experiences by RUNWAY magazine will be released in September 2024. It'll be available on RUNWAY magazine digital at RUNWAYMAGAZINES.com and RUNWAYUNIVERSE.com - dedicated hosting for all Web3 experiences developed by RUNWAY magazine.
RUNWAY Web3 experiences are accessible on all computers, they are also adapted for slow internet connection. All connections to the Web3 environments are private. These experiences are also adapted for mobile devices, installation of an app is required.
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| Screenshot featuring Valentino look created by Pierpaolo Piccioli in 2023 “PP Pink” collection |
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| Screenshot featuring Jean Paul Gaultier look 2023-2024 “Haute Jeanerie – Fashion Fiction” |
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| Screenshot featuring Jean Paul Gaultier look 2023-2024 “Haute Jeanerie – Fashion Fiction” |
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| Counterfeit Illegal goods designer Dapper Dan Winner of lifetime achievement CFDA Award 2021 |
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| Emily Blunt, Chairman of the CFDA Tom Ford, Dame Anna Wintour, Designer Demna Gvasalia of Balenciaga, Kering - CFDA Award 2021 |
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| Counterfeit Illegal goods designer Dapper Dan Winner of lifetime achievement CFDA Award 2021 |
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| Counterfeit Illegal goods designer Dapper Dan Winner of lifetime achievement CFDA Award 2021 |
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| Olympic Runner Diane Dixon - Counterfeit Illegal goods designer Dapper Dan Winner of CFDA Award 2021 |
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| Counterfeit Illegal goods designer Dapper Dan Winner of lifetime achievement CFDA Award 2021 |
I’m asking myself a question – is that some strange way of Kering to “outsmart” LVMH? Gucci belongs to the Group Kering, Luxury goods company. Louis Vuitton belongs to LVMH – another Luxury goods company. And back in the 90s Dapper Dan used mostly Louis Vuitton, Gucci and Fendi logos, mixing and matching them up. It is known that Kering and LVMH for more than 50 years had a war for territory in the luxury market. So when in 2017 Gucci invested to re-opened an atelier in Harlem for Dapper Dan, invested to clean up his reputation, paid media (and specifically to one), made him sponsor of New York Fashion Week, there is a reason for that. Tailoring method, or as Dapper Dan calls it “designs”, which were used with Louis Vuitton logos today remade with the logos of Gucci. Is it another way, quiet pervert I might add, to take territory from LVMH? The perversity of it all, mind games if you like, would be this investment in Dapper Dan of François-Henri Pinault, CEO of Kering, with desire to “outsmart” Bernard Arnault, CEO of LVMH, and take the “territory” which is definitely outside of law, in the dark side, belonged to LVMH in the past. Although this mind game of Francois-Henri Pinault has a very dark outcome. He didn’t think about circumstances, how it’ll affect sociality, and what destructive results it could bring worldwide just 3 years after. Bringing Dapper Dan to the light side, paying the media to clean up his reputation, naming him “true genius”, made him sponsor of New York Fashion week, give him lifetime achievement award by CFDA in 2021 opened up a path to legitimize all illegal producers, counterfeit designers. And started “Counterfeit Pandemic”.
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| Chairman of CFDA Tom Ford celebrates Counterfeit Illegal goods designer Dapper Dapper Dan CFDA Award 2021 |
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| Gucci CEO Marco Bizzarri, A$AP Ferg, Susan Chokachi celebrate CFDA Award 2021 of Counterfeit Illegal goods designer Dapper Dan |
“We’re also incredibly pleased to see several talented names among the nominees for the first time. American fashion is experiencing a renewed energy, and the designers play a significant role in the future trajectory of our industry,” – said CFDA CEO Steven Kolb.
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| Fendi Versace collaboration - Fendace - by RUNWAY MAGAZINE |
“This is an important moment in American fashion. There is much excitement about the return of New York City and New York Fashion Week as well as the top caliber of diverse talent making their mark on the city and the global fashion landscape. The CFDA Fashion Awards are our biggest fundraiser of the year, and we are looking forward to our industry coming together, in person again, to celebrate the very best of American creativity,” – said CFDA CEO Steven Kolb.
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| Counterfeit Illegal goods designer Dapper Dan Winner of lifetime achievement CFDA Award 2021 |
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| American Womenswear Designer of the Year Christopher John Rogers – CFDA Award 2021 |
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| Drew Barrymore and Christian Siriano at CFDA Award 2021 |
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| Emerging Designer Of The Year Edvin Thompson Of Theophilio – CFDA Award 2021 |
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| Founders Award of the Year Aurora James and Dame Anna Wintour – CFDA Award 2021 |
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| Inaugural Face of the Year Award Anya Taylor-Joy presented by Cara Delevingne – CFDA Award 2021 |
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| International Women’s Designer of the Year Demna Gvasalia of Balenciaga, Kering Group – CFDA Award 2021 |
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| The Board of Directors Tribute honoree Yeohlee Teng, presented by Michael Kors – CFDA Award 2021 |
| Zendaya, 2021 CFDA Fashion Icon, Iman and stylist Law Roach at CFDA Award 2021 |