\ RUNWAY MAGAZINE ®: 2025

November 16, 2025

Meryl Streep and Stanley Tucci at Dolce&Gabbana show

Meryl Streep and Stanley Tucci at Dolce&Gabbana show “When Fiction Becomes Fashion”. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: GettyImages / @iude @_artaurus_.

We have always known that fashion is theater—an illusion, a performance, a staged verdict. But seldom has the stage itself stepped into the spotlight. On September 27, 2025, at Dolce & Gabbana’s Milan theater, the real and the fictional coalesced: Meryl Streep and Stanley Tucci, inhabiting once again the legendary characters of Miranda Priestly and Nigel, sat front row, their gaze mastering the silhouettes that passed. And suddenly, our stories were not just told—they were lived.

A Runway Within the Runway

The Dolce & Gabbana Spring Summer 2026 collection was already a play of paradoxes—lingerie as outerwear, pajama silks reimagined for the boulevard, intimacy displayed as grandeur. Into this mise-en-scène entered Priestly, inscrutable behind her sunglasses, Nigel at her side.

This was not acting. It was embodiment. The presence of Priestly in a real-world show blurred every boundary: fiction became documentary, performance became history. The audience did not simply see characters; they experienced the cultural mythology of The Devil Wears Prada grafted onto a live fashion event.

The Seal of Authority

Why did this moment reverberate beyond mere promotion for a sequel? Because it reminded the world of what fashion is at its core: judgment, authority, and narrative power.

Miranda Priestly may have been written as fiction, but her influence became real. Her aura crystallized an archetype: the editor not merely as observer, but as institution. Runway Magazine—the name chosen in the film as the fictional counterpart to our own—was not parody but prophecy. What began as cinematic shorthand has since merged with reality, with Runway Magazine standing as both symbol and institution: the place where fashion’s authority is recorded, debated, and canonized.

The presence of Priestly and Nigel at Dolce & Gabbana therefore did not borrow from reality. It returned to it.

Meryl Streep as Miranda Priestly Runway Magazine


Meryl Streep as Miranda Priestly Runway Magazine


Meryl Streep as Miranda Priestly Runway Magazine

Fashion as Cultural Manuscript

Supported by Stefano Gabbana and Domenico Dolce, who invited this crossing of worlds into their theater, the act became more than marketing. It became a cultural manuscript. The runway here was no longer fabric and silhouette alone—it became text, layered with references, judgments, histories, and mythologies.

Runway as Institution, Not Illusion

This is why the moment belongs not only to cinema or promotion, but to fashion history. Because Runway is not an invention. It is not a script. It is not a role. Runway is the record, the stage, the institution that has shaped fashion’s narrative for three decades.

When Streep adjusted her glasses as Priestly, it was more than method acting. It was a tacit acknowledgment of Runway Magazine’s permanence—a cultural mirror too sharp to be dismissed as fiction.

Toward the Sequel, Toward the Future

The aftershow cocktail, where Streep and Tucci mingled with Stefano and Domenico, was not simply a celebration of cinema’s return. It was a ceremony of acknowledgment: that fashion houses and Hollywood alike recognize the power of this narrative to endure.

The upcoming Devil Wears Prada sequel is inevitable in its cultural weight, because it builds on what was always more than entertainment. It builds on the very institution of fashion authority. And Runway Magazine stands at the center of this axis—between film and fashion, history and future, perception and reality.

Closing Line

On that September night in Milan, fiction bowed to reality. Priestly was never just a role. Nigel was never just comic relief. They were, and remain, reflections of the living institution of fashion—Runway Magazine, where the line between storytelling and authority vanishes, and where every season is already history.

Runway Magazine cover 2025


Runway Magazine cover 2025


Runway Magazine cover 2025


Runway Magazine cover 2025


Runway Magazine cover 2025


Runway Magazine cover 2025


Runway Magazine cover 2025



October 22, 2025

L’Oreal x Kering Deal

L’Oreal x Kering Deal “KERING SELLS THE SCENT OF SURVIVAL”. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Kering.

There’s a golden rule in luxury business management, neatly outlined in nearly every CEO’s manual on corporate damage control:
When cash bleeds and your legacy is wheezing, sell the perfume.
Preferably to L’Oréal.

And Kering just did exactly that.

On October 19, 2025, Kering announced with near-theatrical grandeur a “strategic partnership” with L’Oréal, sealing off its beauty division in exchange for a €4 billion consolation prize. The sale includes The House of Creed — its only true niche perfume gem — and 50-year licenses (yes, fifty, not fifteen) to develop and distribute fragrances for Gucci, Bottega Veneta, and Balenciaga. That’s not a handshake — that’s a surrender with royalties.

Let’s decode this:
Creed? Gone.
Future Gucci perfumes? Made by L’Oréal.
Balenciaga’s eau de scandal? L’Oréal.
The next Bottega Veneta scent? Still L’Oréal.

Kering, in effect, is stepping out of the vanity room and hoping no one notices the scent of desperation trailing behind.

The Real Story Behind the Glossy Release

Luca de Meo, freshly instated as Kering’s new CEO (a man with actual automotive and tech strategy credentials, not just a legacy name), described the deal as “a decisive step.” And he’s right — decisively late. The house of Pinault has been limping ever since François-Henri Pinault doubled down on a series of self-inflicted wounds:

  • Balenciaga’s PR implosion (no introduction needed),
  • Gucci’s identity crisis (Alessandro Michele and Sabato De Sarno are out, Demna Gvasalia is in, and the brand still has no idea who it’s dressing),
  • A general aesthetic freefall that’s driven high-value customers — and investors — to the competition.
And now, the final bell: monetizing the only consistently profitable arm left — fragrance and cosmetics. Because when couture starts burning, you bottle up what still sells and hand it to someone who knows how to distribute mass luxury.

L'Oreal x Kering - Nicolas Hieronimus and Luca de Meo
L'Oreal x Kering - Nicolas Hieronimus and Luca de Meo

L'Oreal x Kering - Nicolas Hieronimus and Luca de Meo
L'Oreal x Kering - Nicolas Hieronimus and Luca de Meo

This Isn’t Innovation. It’s Liquidation.

L’Oréal, ever the savvy predator in the beauty jungle, wasted no time. Let’s not forget:

  • It devoured YSL Beauté in 2008 (after Gucci Group originally owned it).
  • Snatched Mugler fragrances and Azzaro from Clarins in 2019.
  • Bought Aēsop from Natura in 2023 for $2.5 billion.
And now Creed — the one house with enough gravitas to sit alongside L’Oréal Luxe’s other prize possessions like Lancôme, Armani Beauty, and Valentino.

In other words: when L’Oréal sees a sinking ship, it doesn’t offer a lifeboat — it buys the cargo and sails off.

Damage Control Masquerading as a Partnership

The press release tries to perfume over the rot with fluffy language: “exploring wellness,” “unlocking long-term potential,” “combining innovation capabilities.”

Translation?
L’Oréal will make money.
Kering will make excuses.

The pitch about a “joint venture” in longevity and wellness is a polite afterthought — a fancy way of saying, “We’re trying to stay relevant, please give us five more years.”

And those 50-year licenses? That’s practically forever in luxury terms. No brand bets that far ahead unless they’re exiting the category altogether.

When Heritage Becomes Overhead

This isn’t the first time a luxury group folded its cards:

  • Stella McCartney’s beauty license bounced between LVMH and independent hands.
  • Prada once let Puig handle all fragrance development before trying (and failing) to bring it in-house.
  • Burberry, in a moment of rare clarity, pulled its perfume business back from Interparfums in 2017 — and its profits soared.
Kering did the opposite. It exited the only division that made sense... and sell.

Because this isn’t about innovation.
It’s about hemorrhaging less.
And hoping no one notices the blood under the eau de toilette.


L’Oreal x Kering Deal


Final Notes (Base, not Top)

When the family scion steps down and the automotive fix-it guy steps in, the boardroom doesn’t smell like creativity — it smells like risk mitigation.

LVMH isn’t exactly quaking in its Berluti loafers due to being totally isolated from public. Kering is playing catch-up while selling off its best catch.

If this is the future of luxury, someone hand us a sample vial of the past. We’ll take the full bottle, vintage sealed, from a time when luxury meant art, craftsmanship, and leadership… not liquidation.